Atomic is a fictional brewery I dreamed up and designed based on the periodic table. Each beer is named after a corresponding element. The color (SRM) determines the row, with the lightest on top and darkest on the bottom. Alcohol content (OG) determines the column, with high gravity beers on the left (the unstable elements) and non-alcoholic beers on the right (the noble gases).
The basis of the label is the iconic square with element abbreviation, name, atomic number and atomic weight for the different varieties. The dotted background pattern references electron dot structures, while shape and color differentiates each design. Each color is based on what that element alludes to – for example, you take Lithium when you're feeling blue.
Josh D. Weiss