This spot was originally written to the song “Mr. Grinch” however that was apparently seen as targeted to kiddies. Which is strange because I pictured kids moreso going after wine v. beer. It all worked out in the end with a simple message, don’t be a grinch and share your holiday treasures. Even with granny.
Agency
Berlin Cameron
Creative Director
Jason Peterson
Copywriter
Sunita Deshpande
Art Directors
Braden Belmonte & Greg Hathway