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This spot was originally written to the song “Mr. Grinch” however that was apparently seen as targeted to kiddies. Which is strange because I pictured kids moreso going after wine v. beer. It all worked out in the end with a simple message, don’t be a grinch and share your holiday treasures. Even with granny.

Broadcast

Agency
Berlin Cameron

Creative Director
Jason Peterson

Copywriter
Sunita Deshpande

Art Directors
Braden Belmonte & Greg Hathway