Data Driven Adoption

Basically, programmatic targeting is evil and people hate it, but what if we used that same data for a good cause? Digital Pawprint uses that information to connect rescue animals to their new ideal owner. 

Banners

Using data from digital advertising networks, we were able to identify our target audience based on their age, location, family size, and other interests. We then paired them with their perfect pet, currently up for adoption at the Amanda Foundation. We made a banner for every available animal in the shelter, and I got to spend a day shooting adorables.

Landing Page

The banners clicked through to a landing page for that specific pet with their full story and adoption information.

Agency
Saatchi & Saatchi LA

Chief Creative Officer
Jason Schragger

Creative Director
Chris Pieranttozzi

Senior Copywriter
Chris Mead

Art Director
Josh D. Weiss (Me) & Charlie Fingal

Copywriters
Jeff Pelton

Response
AdAge
Media Post
Source Creative