Toys'R'Us

Tug of War

Parents are constantly micromanaging their kids’ lives, and often forget that kids need time to just be kids. It feels like this constant tug of war that the parents usually end up winning. So this time we wanted the kids to take that power back and win the battle.

Agency
BBDO Atlanta

Chief Creative Officer
Robin Fitzgerald

Group Creative Director
Craig Miller

Art Director
Josh D. Weiss (Me)

Copywriters
Emily Miller